Bianca Henseler — Senior Art Director Dresden

01

Automotive · Brand Communication

Porsche
Experience

Art direction across the full Porsche Experience ecosystem.

Art DirectionBrand DesignPrintMerchandiseEventCampaign

Brief

Porsche Experience demands communication built to brand standard — across digital, print and on-site environments, in every market, at every scale.

My Role

I execute and guide my team through numerous projects — from marketing and client-facing materials to merchandise and on-site branding — across three formats: Ice, Track and Travel. Projects include 3D popup postcards sent internationally, vehicle wrapping, large-scale on-site partner branding and unique event touches. For Track Experience I lead all creative and manage the communication channels, including newsletters, web content and Event App cross-selling.

Output

Consistent output across multiple years and markets — from digital formats to large-scale print and live event installations, always to Porsche brand standard.

Porsche Experience — installed banner Levi Finland

Porsche Experience — vehicle wrapping on snow track

Porsche Experience — vehicle wrapping detail

Porsche Experience — merchandise collection

Semperoper Dresden — full merchandise collection in the foyer and online

02

Culture · Brand Communication

Semperoper
Dresden

Leading the full merchandise collection for one of Germany's most iconic cultural institutions.

Art DirectionProduct DevelopmentBrand IdentityMerchandiseEditorial

Brief

The Semperoper needed a merchandise collection that feels current, desirable and true to the brand — built from brief to finished shelf.

My Role

I owned the creative process — from supplier research and product development through to completion, stakeholder meetings, overseeing the product design and leading the team at every stage. The collection spans trending items like socks and tote bags as well as brand partnerships with iClip, Faber-Castell and 720°DGREE. Webshop set up and live.

Output

The collection is live in the Semperoper foyer and online — designed, sourced and delivered end to end.

Semperoper Dresden — full merchandise collection overview

Semperoper Dresden — stationery and pens

Semperoper Dresden — merchandise shop in the foyer

Redwood Möbelmanufaktur — full corporate design from zero

03

Brand Identity · Corporate Design

Redwood
Möbelmanufaktur

Full corporate design from zero for a custom furniture manufacturer.

Logo DesignCorporate DesignPrintTypographyWeb

Brief

Redwood had no visual identity. The brief was simple: build a brand that communicates premium craft and natural materials.

My Role

I built the brand from the ground up — logo and variants, typography, colour system, print materials, website. Every touchpoint consistent, from business card to t-shirt.

Output

A complete brand identity. Still running today.